The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Terry Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Lynchburg Humane Society
 Subaru Love Promise Heart

Love Promise Stories from Terry Subaru

Subaru and Terry Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Supporting LHS while building closed  –  Lynchburg Humane Society L

During the COVID-19 pandemic, the Lynchburg Humane Society, had to close its doors to the public. We set pets up for foster and did adoptions by appointment but we lost valuable income while our retail store was not open. We count on the sales of t-shirts, pet supplies, and logo-ed merchandise to help support our pets care. Terry Subaru came to our rescue and allowed us to set up a pop-up shop in its showroom. On the first day it was set up, customers came specifically to buy apparel to support LHS. Terry Subaru helps us support our operations in many valuable ways, including selecting the Lynchburg Humane Society as its local charity for the Share the Love Event, resulting in over $16,000 to help local pets. Additionally they are quick to help us market long-stay pets and to sponsor our charity events, and adoption banner. We could not save as many lives as we do without their support. Thank you Terry Subaru!

Advancing Education One Student at a Time  –  william d

Terry Subaru recently found out through our partnership with Campbell County Public Schools Technical Center, that the students were having difficulty learning OBD codes due to an outdated scan tool. Terry Subaru, Internet Sales Manager, coordinated an effort with our service department and mobile tool sales rep, to purchase a new state of the art scan tool for this technical center.

Subaru & LLS Deliver Blankets to Cancer Patients  –  Khiem T

On July 23, the Virginia Chapter of The Leukemia & Lymphoma Society and Terry Subaru had the pleasure of delivering 80 blankets and 10 arts & craft kits to Alan B. Pearson Regional Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Terry Subaru. This incredible act of generosity was warmly received by the Alan B. Pearson Regional Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Lynchburg community. Many thanks to everyone at Terry Subaru and Alan B. Pearson Regional Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Helping a long stay dog find his new home  –  Julie B

Terry Subaru has been in partnership with the Lynchburg Humane Society for over 5 years now. Not only do they have amazing fundraising events to help support the daily operation of our Pet Adoption Center but they go above and beyond in helping our long stay pets get the attention they need to find new homes. In the past, they helped find Barney, a dog that had been in our care for over 700 days find his new home by promoting him on Sunday Test Drives. They are now helping Lyle a dog that has been looking for a new home for just over a year, get the attention he needs to find the right owner. Lyle is an 8-year-old mixed breed that loves walks but has some anxiety meeting new people. The Terry team has started promoting Lyle in their showroom by placing posters and wearing "Ask Me About Lyle" buttons. Lyle has a steady stream of potential adopters coming to visit and has someone who wants to take him home once they have moved into their new home. There is no doubt that the Terry Subaru team will be there whenever we need help for our pets, but is the dedication that they bring to helping our most overlooked pets find their homes that makes them a part of our family. We are so grateful to have them in our, and Lyle's, corner.

Terry Subaru Provides Real Life Job Shadowing  –  Kevin D

Starting in November 2018, Terry Subaru Partnered with Campbell County Public Schools Technical Center to provide real-life job shadowing opportunities for high school juniors and seniors. Students spent a day visiting sales, service, and parts departments asking questions and witnessing day to day operations within different departments at the dealership. In the spring of 2019, the partnership expanded to provide one on one shadowing opportunities in which one student spends an entire day at the dealership in the department of their choice to take a deeper dive into the areas that interest them.


The team from Terry Subaru and representatives from the Leukemia & Lymphoma Society jumped right into Bags for Patients at the Alan B. Cancer Center at Centra Lynchburg General Hospital. Since we were able to meet some of the patients in the waiting room, the Terry Subaru team really tried to have a meaningful conversation with every patient they met. One of these conversations was with a family where the mother was receiving treatment for lung cancer that had unfortunately spread to her brain. One comment that the patient's daughter made to LLS representative Khiem Tran was that you never hope for the day when your mother stops taking care of you and you have to start taking care of her. Khiem admits that both he and the daughter immediately started crying and that he has never been so moved by a comment because it is just so true. It is hard to see anyone who is battling cancer, but the fact that it was her mother made it hit a little harder for her. Khiem heard the same thing after talking to the staff at Terry Subaru - that the conversations they had during their visit struck a nerve with them and they couldn’t imagine the hurt that these families are feeling. While a blanket is just a small gesture from Terry Subaru, the impact they had was great. So many patients were so touched to know that people outside of their immediate circle of support were thinking about them during this time.

Sunday Driving with Barney  –  Julie B

Barney was one of our longest stay canine residents at the Lynchburg Humane Society, he had been in our care for over 791 days! We needed a plan to get Barney some attention and hopefully get him to a new home. Barney is an energetic dog and needs exercising regularly to be a calmer, more adoptable gentleman. One thing Barney really loves is car rides! We asked very supportive community partners, Terry Subaru if they could help us promote Barney and maybe showcase their cars at the same time! Opie stepped up to the plate and arranged to come to pick Barney up once a week in a different vehicle we could talk about while discussing what a great dog Barney is and giving him an awesome ride, complete with drive-through treats! Barney got his own theme song and it only took 4 episodes for him to find his perfect new home. He comes back to visit us every once in a while and we are told he has his own bedroom with a queen sized bed, Barney is living like a king, thanks to his wonderful adopter and with the help of Terry Subaru!

Subaru and NWF Love the Earth!  –  Donna R

We are so grateful for our garden donation and the staff can't wait to see it bloom and use it for an outdoor classroom area! Thank you!

Terry Subaru a hero to Lynchburg's adoptable pets  –  Julie B

The Lynchburg Humane Society's partnership with Terry Subaru began in 2013. Terry Subaru held donation drives and was very helpful in keeping our pets bowls filled in our old, inadequate cinder block facility. Over the years we built a new 25,000 square foot, state of the art facility, with more needy pets and expenses and our relationship with Terry Subaru grew as well. Not only does Terry sponsor our adoption banners, and hold yearly food drives during their Loves Pets events, but they donate $100 per car sold during this event, hold on-site adoption events, sponsor our golf tournament, Best Friend Ball, Slobberstock family event, participate in the Share the Love Event, where the majority of car purchasers choose to help our pets, and are a much appreciated part of the LHS family. We know all about the pets of the employees and enjoy letting them know when we have pets available that we think they may like. We have participated in Terry's filming of their commercials which allow our adoptable pets to be seen and Terry offers free engraved pet tags to all of our adopters. One of the first stops for family's after adopting their new pet is often to Terry Subaru to pick up a tag! We are so grateful to the amazing employees at Terry Subaru and our community is appreciative as well, which we hope translates into new customers! If you look at the LHS staff parking lot, you will see a lot of staff members driving Terry cars. We want to help each other succeed!

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 14,629 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 561 trees, 2,488 gallons of gasoline, 21,207 plastic bottles, and 97,548 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Pet Adoptions and Pet Food Donations!  –  Mark J

My family and I have been loyal customers of Terry Subaru for years. For the past 2 summers, they have sponsored our local Humane Society by hosting pet adoptions clinics on site during the month of June, donating a bag of pet food with every test drive taken, and $100 from every sale to this organization. This could not come at a better time as the Lynchburg Humane Society is currently expanding to better serve the needs of our four legged friends in this area. I'm so proud of the work that Mark Dalton and his team do to help the Central Virginia area!!!