The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Terry Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Lynchburg Humane Society

Did Terry Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Terry Subaru

Subaru and Terry Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

An Event Becomes a Relationship - Becky T

Terry and Meals on Wheels of Greater Lynchburg have partnered for the 'Share the Love Event' for a number of years, but in 2018 this partnership really shifted into high gear. The Terry Team offered to deliver meals for several weeks during STL, and their help was very well received. But the wonderful result came after STL, when the Terry Team said, "That was easy! We want to continue delivering!" Jennifer Campbell, the group coordinator, schedules employees each month; she pairs Service staff with Finance, or Sales with Admin, and so forth. This commitment has been a great team-builder for Terry, as well as a blessing to homebound neighbors in Lynchburg. The team knows each recipient on their route, and the meal recipients look forward to the Terry vehicle pulling up to deliver. Hutch, Adam, Vernon, Delano, Opie and Wayne - these are just a few of the team members who have volunteered since that first Share the Love Event. At last count the total number was over 25, and Jennifer says she never has a problem getting employees to deliver! In addition, since the Terry Team has such a keen understanding of our volunteer experience, they have suggested including Volunteer Appreciation as an element of "Share the Love" the last two years. Mark Dalton, Vice President and General Manager of Terry, says, "These folks use their vehicles, their fuel, their time to deliver all year long. We'd like to help show appreciation for that at this special time of year." A reception in 2019, and socially-safe coupons for Meals on Wheels Volunteers in 2020 have made our army of volunteers feel well loved! The Terry Team has become our model for a great business partnership at Meals on Wheels! We are extremely grateful for their support of those we serve in this community.

Meals on Wheels of Greater Lynchburg

A great day for Dex! - julie b

Dex is a slightly skinny 7 year old brindle boxer mix. You would never know his age from all his puppy energy! He has a condition related to having distemper as a pup that causes shaking and muscle tremors. This doesn't bother Dex though! As a result of the Terry Subaru Love A Pet event going on all through October and with ion site adoptions every Saturday in October Dex really found out what the good life was about! Jim, a regular volunteer and big fan of Dex, would pick him up from the Lynchburg Humane Society every Saturday and take him to the Terry Subaru dealership in hopes of finding him his new home. While he was there he made friends with lots of great staff members and visitors, he had lots of treats and got some new toys to play with. After the adoption event, Jim would take him on a drive to get a treat from a drive through and to pick out a new toy at Petco. This went on for 5 weekends in October! Finally Dex met a friend that wanted to try him out in a home. They weren't ready to adopt yet but knew they could give Dex a break from the shelter and some fun days at their house until they decided if he would fit in or until they found him a home. We found out Dex loves to chase chickens and they are working on his chicken manners! We are hoping that Dex is on his way to being adopted but until then he wants to thank Terry Subaru for all his good days!

Lynchburg Humane  Society

Supporting LHS while building closed - Lynchburg Humane Society L

During the COVID-19 pandemic, the Lynchburg Humane Society, had to close its doors to the public. We set pets up for foster and did adoptions by appointment but we lost valuable income while our retail store was not open. We count on the sales of t-shirts, pet supplies, and logo-ed merchandise to help support our pets care. Terry Subaru came to our rescue and allowed us to set up a pop-up shop in its showroom. On the first day it was set up, customers came specifically to buy apparel to support LHS. Terry Subaru helps us support our operations in many valuable ways, including selecting the Lynchburg Humane Society as its local charity for the Share the Love Event, resulting in over $16,000 to help local pets. Additionally they are quick to help us market long-stay pets and to sponsor our charity events, and adoption banner. We could not save as many lives as we do without their support. Thank you Terry Subaru!

Lynchburg Humane  Society
Supporting LHS while building closed

Advancing Education One Student at a Time - william d

Terry Subaru recently found out through our partnership with Campbell County Public Schools Technical Center, that the students were having difficulty learning OBD codes due to an outdated scan tool. Terry Subaru, Internet Sales Manager, coordinated an effort with our service department and mobile tool sales rep, to purchase a new state of the art scan tool for this technical center.

Advancing Education One Student at a Time

Subaru & LLS Deliver Blankets to Cancer Patients - Khiem T

On July 23, the Virginia Chapter of The Leukemia & Lymphoma Society and Terry Subaru had the pleasure of delivering 80 blankets and 10 arts & craft kits to Alan B. Pearson Regional Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Terry Subaru. This incredible act of generosity was warmly received by the Alan B. Pearson Regional Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Lynchburg community. Many thanks to everyone at Terry Subaru and Alan B. Pearson Regional Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

The Leukemia & Lymphoma Society
Subaru & LLS Deliver Blankets to Cancer Patients

Helping a long stay dog find his new home - Julie B

Terry Subaru has been in partnership with the Lynchburg Humane Society for over 5 years now. Not only do they have amazing fundraising events to help support the daily operation of our Pet Adoption Center but they go above and beyond in helping our long stay pets get the attention they need to find new homes. In the past, they helped find Barney, a dog that had been in our care for over 700 days find his new home by promoting him on Sunday Test Drives. They are now helping Lyle a dog that has been looking for a new home for just over a year, get the attention he needs to find the right owner. Lyle is an 8-year-old mixed breed that loves walks but has some anxiety meeting new people. The Terry team has started promoting Lyle in their showroom by placing posters and wearing "Ask Me About Lyle" buttons. Lyle has a steady stream of potential adopters coming to visit and has someone who wants to take him home once they have moved into their new home. There is no doubt that the Terry Subaru team will be there whenever we need help for our pets, but is the dedication that they bring to helping our most overlooked pets find their homes that makes them a part of our family. We are so grateful to have them in our, and Lyle's, corner.

Helping a long stay dog find his new home

Terry Subaru Provides Real Life Job Shadowing - Kevin D

Starting in November 2018, Terry Subaru Partnered with Campbell County Public Schools Technical Center to provide real-life job shadowing opportunities for high school juniors and seniors. Students spent a day visiting sales, service, and parts departments asking questions and witnessing day to day operations within different departments at the dealership. In the spring of 2019, the partnership expanded to provide one on one shadowing opportunities in which one student spends an entire day at the dealership in the department of their choice to take a deeper dive into the areas that interest them.

Campbell County Schools Technical Center
Terry Subaru Provides Real Life Job Shadowing


The team from Terry Subaru and representatives from the Leukemia & Lymphoma Society jumped right into Bags for Patients at the Alan B. Cancer Center at Centra Lynchburg General Hospital. Since we were able to meet some of the patients in the waiting room, the Terry Subaru team really tried to have a meaningful conversation with every patient they met. One of these conversations was with a family where the mother was receiving treatment for lung cancer that had unfortunately spread to her brain. One comment that the patient's daughter made to LLS representative Khiem Tran was that you never hope for the day when your mother stops taking care of you and you have to start taking care of her. Khiem admits that both he and the daughter immediately started crying and that he has never been so moved by a comment because it is just so true. It is hard to see anyone who is battling cancer, but the fact that it was her mother made it hit a little harder for her. Khiem heard the same thing after talking to the staff at Terry Subaru - that the conversations they had during their visit struck a nerve with them and they couldn’t imagine the hurt that these families are feeling. While a blanket is just a small gesture from Terry Subaru, the impact they had was great. So many patients were so touched to know that people outside of their immediate circle of support were thinking about them during this time.

The Leukemia & Lymphoma Society

Sunday Driving with Barney - Julie B

Barney was one of our longest stay canine residents at the Lynchburg Humane Society, he had been in our care for over 791 days! We needed a plan to get Barney some attention and hopefully get him to a new home. Barney is an energetic dog and needs exercising regularly to be a calmer, more adoptable gentleman. One thing Barney really loves is car rides! We asked very supportive community partners, Terry Subaru if they could help us promote Barney and maybe showcase their cars at the same time! Opie stepped up to the plate and arranged to come to pick Barney up once a week in a different vehicle we could talk about while discussing what a great dog Barney is and giving him an awesome ride, complete with drive-through treats! Barney got his own theme song and it only took 4 episodes for him to find his perfect new home. He comes back to visit us every once in a while and we are told he has his own bedroom with a queen sized bed, Barney is living like a king, thanks to his wonderful adopter and with the help of Terry Subaru!

Lynchburg Humane Society

Subaru and NWF Love the Earth! - Donna R

We are so grateful for our garden donation and the staff can't wait to see it bloom and use it for an outdoor classroom area! Thank you!

National Wildlife Federation
Subaru and NWF Love the Earth!