Terry Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Terry Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Terry Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Terry Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Lynchburg Humane Society
Love Promise Stories from Terry Subaru
Subaru and Terry Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Terry Subaru partners with Foster Fuels Coat Drive - William H
Terry Subaru has always believed that being part of the community means showing up when it matters most. This winter, that commitment came to life through a meaningful partnership with Foster Fuels to host a coat drive dedicated to helping local families stay warm during the coldest months of the year. Terry Subaru's passion for community outreach with Foster Fuels' strong local presence to make a tangible difference. Terry Subaru was able to donate coats and shoes to Foster Fuels Spread the Warmth initiative where members of our shared community will benefit during the coldest times. For Terry Subaru, the coat drive reflects a larger philosophy: that businesses thrive when their communities thrive. For Foster Fuels, it was another opportunity to fuel more than homes and businesses—but also hope. By combining resources, outreach, and a shared dedication to service, the two organizations were able to ensure that many local individuals and families will face winter with greater comfort and confidence.
Above and Beyond - Jessie H
True community partnerships are built on more than good intentions, they are built on action, commitment, and people who are willing to invest their time and hearts into the success of others. Terry Subaru of Lynchburg, VA has exemplified what it truly means to go Above and Beyond for Lynchburg City Schools, creating meaningful opportunities for students and forming a partnership that has had a lasting impact on our school system. This incredible relationship began in a simple, unexpected way. During the summer, I purchased a Subaru Ascent from Terry Subaru. While completing the purchase, I stuck up a conversation with our salesman, Adam Nickerson, and shared that I work as a career counselor for Lynchburg City Schools. I mentioned how valuable it would be for our automotive students to tour a dealership and learn firsthand about careers in the automotive industry. Adam didn't hesitate, he immediately embraced the idea and suggested setting up a meeting with the dealership's service manager and dealership manager to explore the possibility further. That initial conversation set the stage for something truly special. After meeting with leadership, we scheduled a tour for our automotive students, and it exceeded every expectation! The experience was comprehensive, intentional, and inspiring. Students met with professionals from every area, including sales, finance, service, parts, management, and even ownership! Rather than offering a surface-level visit, Terry Subaru opened its doors fully, allowing students to see the wide range of career paths available within the automotive industry. The impact of that tour extended far beyond the day itself. Following the visit, Buddy Davis, the Service Manager, took an extraordinary step by agreeing to enroll the dealership in Virginia's State Youth Apprenticeship Program. This was no small task. The process required multiple meetings with state representatives and extensive paperwork, work that Buddy willingly took on because he believed in our students and the value of investing in their futures. As a result, Terry Subaru hired two of our students as youth apprentices. For our school system, this was a huge accomplishment. These opportunities are life-changing for students, providing real-world experience, mentorships, and a pathway into a skilled and in-demand career field. Both students thrived in their roles, and the impact continued even after graduation, one student remained employed full-time, while the other moved on to pursue college, equipped with valuable experience and confidence gained through the apprenticeship. Buddy Davis' commitment did not stop there! In yet another example of going above and beyond, he joined the Lynchburg City Schools Career and Technical Education Advisory Board, lending his expertise and insight to help shape programs that prepare students for the workforce. His involvement strengthens the bridge between education and industry, ensuring that our programs align with real-world needs and opportunities. More recently, our students had the opportunity to visit Terry Subaru again, and once more, the entire team welcomed them with open arms. The kindness and hospitality shown to our students were exceptional, they even provided Chic-Fil-A for lunch, turning the visit into an experience that students will remember for years to come! Every staff member was personable, approachable, and genuinely invested in making students feel valued. The dealership's leadership sets the tone for this culture of excellence. Mark Dalton, the Dealership's General Manager, takes the time to personally speak with students during visits, sharing his journey and encouraging each student to reach for their dreams. His willingness to connect with students on a personal level sends a powerful message: their futures matter, and success in this amazing industry is attainable. Terry Subaru's commitment to our schools system continues to grow! They are now hosting our district SkillsUSA Automotive Competition this month, an undertaking that requires time, resources, planning, and a deep belief in the importance of student skill development. Hosting this event is another testament to their dedication to education, workforce readiness, and their community! They don't just provide opportunities, they provide them with authenticity, generosity, and heart! Their team doesn't see students as a one-day tour group, they see them as future professionals, deserving of encouragement, mentorship, and real opportunity! It is my sincere hope that Subaru recognizes the extraordinary efforts of the team at Terry Subaru, especially Adam Nickerson, Buddy Davis, and Mark Dalton, for their unwavering support of Lynchburg City Schools. Their actions reflect the very best of community partnership and demonstrate how businesses can make a difference! They have gone ABOVE and BEYOND in every aspect of the term!
Terry Subaru loves Campbell County - William H
Terry Subaru hosted students from Campbell County technical center where all students got to see behind the scenes at Terry Subaru! They were able to see vehicles get worked on, explore the latest automotive technology, and interact with all of our employees. The students were able to see all departments, and what all opportunities are available within a single dealership and what is out there in the automotive industry as a whole! Best of all... They were able to eat a great lunch and have even better fellowship! Terry Subaru is so thankful to Campbell County technical center for their time and attention!
Terry Subaru loves Leesville Elementary - William H
Terry Subaru was able to partner with Leesville elementary school for the beginning of the 2025 school year. Six teachers received a supply kit to help them get through the school year. Through the help and partnership of adopt a classroom, those six teachers were able to receive a $500 donation each to help supply their classroom as well. Terry Subaru loves Leesville Elementary and we are very thankful for their partnership!
Terry Subaru partners with local Cancer Center - William H
June is Subaru's love to care month, Terry Subaru was able to partner with Centra health where they were able to visit local people of the community undergoing treatment and give them Subaru's one of a kind pillow with a blanket inside. It is a true joy to support such strong people fighting such a tough disease. Terry Subaru also wanted to recognize those nurses who work on the floor helping patients fight such a tough battle. So, they were able to give them a tote bag and a water bottle just as a small thank you for choosing to work on the floor they do helping patients each day fighting a tough fight! Terry Subaru is so thankful to have a partnership with Centra health, and even more thankful to hopefully be just a small light to those undergoing treatment.
Terry Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Lynchburg, this is a harsh reality. Helping others strengthens communities, which is why Terry Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Terry Subaru have helped nearly 900,000 children and adults in urgent need. On 02/04/2025, Terry Subaru donated 300 coats to Foster Fuels Coat Drive. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Terry Subaru donates to local partner Lynchburg Humane Society - William H
During Subaru's share the love event, Terry Subaru again partnered with the Lynchburg Humane Society. Throughout this event, sales and service customers had the opportunity to donate toward the Lynchburg Humane Society while servicing or purchasing a vehicle! The total ended up being an amazing $18,555!! Terry Subaru loves the partnership and was thrilled to be able to donate such an amount to their local partner, the Lynchburg Humane Society.
Terry Subaru loves the Earth. - William H
During the month of April, Terry Subaru committed to giving away over 100 trees to the local community. Many customers of Terry Subaru were able to reserve many different types of trees where new life will be planted all throughout the local community and beyond. Terry Subaru and our local customers are excited to see these trees flourish and make a positive impact taking care of our home, earth!
Terry Subaru partners with Foster Fuels for coat drive. - William H
Early in 2025 Terry Subaru partnered with Foster Fuels who has always been a community leader in providing jackets and other warm articles of clothing to those in need within our community. Thankfully, Terry Subaru and Foster Fuels joined together where Terry Subaru was able to donate hundreds of coats to Foster Fuels and their spread warmth initiative! Many Terry Subaru employees got to give, take donations of coats, and help Foster employees load and pack jackets and clothing that will help many within our community needing warm clothing and jackets.
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M
At Terry Subaru, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. Terry Subaru proudly contributed $5000 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
